https://www.marijagolubovic.com/about daily 0.75 2026-10-05 https://images.squarespace-cdn.com/content/v1/5de2d4c13e9c044c1acb6c35/1d32c1af-6cce-4d0d-8174-8096ce440c6c/DSC00630.jpg About - A Wanderlust Wonderwomen in a UX Wonderland Marija Golubovic https://images.squarespace-cdn.com/content/v1/5de2d4c13e9c044c1acb6c35/1d32c1af-6cce-4d0d-8174-8096ce440c6c/DSC00630.jpg About - A Wanderlust Wonderwomen in a UX Wonderland Marija Golubovic https://www.marijagolubovic.com/contact daily 0.75 2019-12-03 https://www.marijagolubovic.com/certificates daily 0.75 2023-12-27 https://images.squarespace-cdn.com/content/v1/5de2d4c13e9c044c1acb6c35/1703692449494-ZJY9DPO02X0X5671R4NB/CareerFoundry_Certificate_Marija+Golubovic.png Certificates https://images.squarespace-cdn.com/content/v1/5de2d4c13e9c044c1acb6c35/1703692446504-EJB16IW0ZJKNK2MXICOY/CareerFoundry_Certificate_Marija+Golubovic+%284%29.png Certificates https://images.squarespace-cdn.com/content/v1/5de2d4c13e9c044c1acb6c35/1703692447921-AHENS6U2OYPJKWTF8X5P/CareerFoundry_Certificate_Marija+Golubovic+%283%29.png Certificates https://images.squarespace-cdn.com/content/v1/5de2d4c13e9c044c1acb6c35/1703692448094-59NQ90H9XOGY374BXBM6/CareerFoundry_Certificate_Marija+Golubovic+%282%29.png Certificates https://images.squarespace-cdn.com/content/v1/5de2d4c13e9c044c1acb6c35/1703692449243-HD08IJ9L2AWPCJ3M4VRK/CareerFoundry_Certificate_Marija+Golubovic+%281%29.png Certificates https://images.squarespace-cdn.com/content/v1/5de2d4c13e9c044c1acb6c35/1703692446390-XXNNUBGNXT437R0434JE/CareerFoundry_Certificate_Marija+Golubovic+%285%29.png Certificates https://images.squarespace-cdn.com/content/v1/5de2d4c13e9c044c1acb6c35/1703693390384-SVGUYFW5F0KATKFDMAA2/How+to+design+for+neurodiversity+-+Inclusive+content+and+UX+-+Certificate.png Certificates https://images.squarespace-cdn.com/content/v1/5de2d4c13e9c044c1acb6c35/1703693389790-BP6NGC8R0WA10YL073A4/masterclass-certificate-ai-powered-ux-design-how-to-elevate-your-ux-career.jpg Certificates https://images.squarespace-cdn.com/content/v1/5de2d4c13e9c044c1acb6c35/1703693390780-17C8CMCTB4GPLBP6E44Y/masterclass-certificate-how-to-use-user-research-to-design-the-best-products-and-services.jpg Certificates https://images.squarespace-cdn.com/content/v1/5de2d4c13e9c044c1acb6c35/1703693391149-YGYZJSZL2LKTT7SWH2LW/masterclass-certificate-navigating-career-changes-how-to-break-into-ux-and-product-design.jpg Certificates https://images.squarespace-cdn.com/content/v1/5de2d4c13e9c044c1acb6c35/1703693041022-JAYG11IKLAX1H26T6JYW/UX+Research+at+Scale+-+Surveys%2C+Analytics%2C+Online+Testing+-+Certificate.png Certificates https://images.squarespace-cdn.com/content/v1/5de2d4c13e9c044c1acb6c35/1703693040953-1Y0W17C4HU4QL6DWFOQJ/Introduction+to+HTML5+-+Certificate.png Certificates https://www.marijagolubovic.com/case-studies daily 1.0 2026-10-21 https://www.marijagolubovic.com/case-studies/my-citi-hunt-a2hc3 monthly 0.5 2026-10-21 https://images.squarespace-cdn.com/content/v1/5de2d4c13e9c044c1acb6c35/bc00c94c-cd8a-4f49-aa9a-a866a9c8368e/Let%27s+roam.png Case Studies - UX/UI Design • My Citi Hunt https://images.squarespace-cdn.com/content/v1/5de2d4c13e9c044c1acb6c35/f04acb0a-c9d7-4c4a-a26b-0c43d4f7e6eb/geocaching.png Case Studies - UX/UI Design • My Citi Hunt https://images.squarespace-cdn.com/content/v1/5de2d4c13e9c044c1acb6c35/1575228708673-Z3G5BXWGXSW9WQLW6RNA/fotka+discover.jpg Case Studies - UX/UI Design • My Citi Hunt - User Research Goal #1 Learn how participants prepare for their trips and how long it takes to plan them Goal #2 Discover favorite activities participants prefer during their travel Goal #3 Understand why people find scavenger hunts interesting Goal #4 Learn what their expectations are of the scavenger hunt travel app https://images.squarespace-cdn.com/content/v1/5de2d4c13e9c044c1acb6c35/1575231394081-UW6TT5Y0NHNX9OC67PSR/Daniel%2B%2528photo%2529 Case Studies - UX/UI Design • My Citi Hunt - DANIEL (23) Belgrade, Serbia Senior @ College for Sport Management His girlfriend is a full - time student, too, and they don’t have much time to meet during the semester, so they love spending vacations together Runs a YouTube fitness channel & promotes a healthy and active lifestyle https://images.squarespace-cdn.com/content/v1/5de2d4c13e9c044c1acb6c35/1575233090007-ZYFK2S0YQT7QP41Y3447/Megan.jpg Case Studies - UX/UI Design • My Citi Hunt - MEGHAN (35) Lives in Vienna, Austria PR manager @ auto company Happily married to Thomas (36), with whom she has a daughter Sofia (5) She enjoys spending quality time with the family. Loves to travel and read books, and thinks of them as life necessities https://images.squarespace-cdn.com/content/v1/5de2d4c13e9c044c1acb6c35/1575236145859-L03JI6M8LBYF95SJOLYC/User+Flow+Create+a+profile.jpg Case Studies - UX/UI Design • My Citi Hunt Sign up User flow https://images.squarespace-cdn.com/content/v1/5de2d4c13e9c044c1acb6c35/1575236434198-QBWGYLLOT5253MP3CMVK/Start+game+User+Flow.jpg Case Studies - UX/UI Design • My Citi Hunt Start the game User Flow https://images.squarespace-cdn.com/content/v1/5de2d4c13e9c044c1acb6c35/1575236912368-K7WMTB14NUCHE6120FP1/Social+Media+Post.jpg Case Studies - UX/UI Design • My Citi Hunt Social Media Post User Flow https://images.squarespace-cdn.com/content/v1/5de2d4c13e9c044c1acb6c35/1575239439319-6KNGINWT4JYAMNE0NDDA/Best+Merge+Method.jpg Case Studies - UX/UI Design • My Citi Hunt Best Merge Method https://images.squarespace-cdn.com/content/v1/5de2d4c13e9c044c1acb6c35/1575239484017-VTIP9L1QS2M1A0Z5RGRH/Actual+Agreement+Method.jpg Case Studies - UX/UI Design • My Citi Hunt Actual Agreement Method https://images.squarespace-cdn.com/content/v1/5de2d4c13e9c044c1acb6c35/1575246445601-HXHO5ALI026UUQD8E0FE/sitemap.jpg Case Studies - UX/UI Design • My Citi Hunt https://images.squarespace-cdn.com/content/v1/5de2d4c13e9c044c1acb6c35/1575309177999-ZL7BJ5QNZWLDHRON5NNA/prototyping+low+and+mid+fidelity.jpg Case Studies - UX/UI Design • My Citi Hunt https://images.squarespace-cdn.com/content/v1/5de2d4c13e9c044c1acb6c35/1575308664284-X8JQJHG5ZCCITQVZ784U/Issue+1.jpg Case Studies - UX/UI Design • My Citi Hunt - Issue No. 1 My Citi Hunt icon doesn't represent its function EVIDENCE 4 out of 6 test participants did not realize what the road signs icon represents. They knew it was related to the map or a trip, but none of the four participants that mentioned it actually understood what it could do and what it represented. SOLUTION The current layout, with buttons in the footer, will be replaced with the hamburger menu, as it doesn’t block the page view. Instead of icons, we will use words to describe the functionality. https://images.squarespace-cdn.com/content/v1/5de2d4c13e9c044c1acb6c35/1575308833317-6YUV4TCHCZH6HBS6S07Y/Upload+content+2.jpg Case Studies - UX/UI Design • My Citi Hunt - Issue No. 2 The option to share uploaded content on other social media is missing EVIDENCE 3 out of 6 participants noticed that a specific function was missing, and they would like to see and use that option SOLUTION The option will be created, and it will allow users to share uploaded content on other social media, such as Facebook and Instagram. https://images.squarespace-cdn.com/content/v1/5de2d4c13e9c044c1acb6c35/1575309056136-JYQKQWL6O6PJ2VEKS56Q/Issue+3.jpg Case Studies - UX/UI Design • My Citi Hunt - Issue No. 3 Add Content button doesn’t represent its function EVIDENCE 2 out of 6 participants did not understand what Add Content button represents, and the other 4 participants admitted they had trouble figuring out what that button does, but they relied on their logic to make a conclusion. SOLUTION Based on the suggestions, the Camera button will replace Add content button, which most of the test participants prefer. The button will always be present but minimized, so it allows a smooth interaction with other elements. https://images.squarespace-cdn.com/content/v1/5de2d4c13e9c044c1acb6c35/1575309418975-HXBE9AJR87NSO5LQO7IT/Onboarding.jpg Case Studies - UX/UI Design • My Citi Hunt Onboarding https://images.squarespace-cdn.com/content/v1/5de2d4c13e9c044c1acb6c35/1575309456323-KBTMJX3NPYVLSWWZC2T4/Homepage.jpg Case Studies - UX/UI Design • My Citi Hunt Homepage https://images.squarespace-cdn.com/content/v1/5de2d4c13e9c044c1acb6c35/1575309505523-OOWUG8BYN3VQIQ01Q85Y/Choose+Interests.jpg Case Studies - UX/UI Design • My Citi Hunt Choose interests https://www.marijagolubovic.com/case-studies/fitted-yjejr monthly 0.5 2026-10-21 https://images.squarespace-cdn.com/content/v1/5de2d4c13e9c044c1acb6c35/1a05341a-8648-42c3-85c9-7ccbad76e45a/pexels-marta-wave-6454064.jpg Case Studies - User Interface Design • Fitted - Make it stand out Credits: Marta Wave https://images.squarespace-cdn.com/content/v1/5de2d4c13e9c044c1acb6c35/9e440cb9-7773-4312-8ae8-101b8ce092e2/surface-8rS5UgAc5iw-unsplash.jpg Case Studies - User Interface Design • Fitted - REBECCA (28) Based in San Francisco, CA Software Developer II MS in Computer Science In a relationship Lives with her partner Has a dog and a cat Occasionally visits tech conferences Organizes online hackathons https://images.squarespace-cdn.com/content/v1/5de2d4c13e9c044c1acb6c35/d690a3aa-f053-438a-af24-4739f33d31ab/surface-G8NVSTtwLLI-unsplash.jpg Case Studies - User Interface Design • Fitted - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5de2d4c13e9c044c1acb6c35/1575318693323-2P33WLRBPFGMT8DSMNNV/Mood+board+1.jpg Case Studies - User Interface Design • Fitted - Moodboard No. 1 Rejected moodboard https://images.squarespace-cdn.com/content/v1/5de2d4c13e9c044c1acb6c35/1575318733233-QVO6EF4BGJ9YT626DTRD/Group+1979.jpg Case Studies - User Interface Design • Fitted - Moodboard No. 2 Accepted moodboard https://images.squarespace-cdn.com/content/v1/5de2d4c13e9c044c1acb6c35/1575320721210-US2SCE6BDJR95T52FKOT/color+pallete.jpg Case Studies - User Interface Design • Fitted https://images.squarespace-cdn.com/content/v1/5de2d4c13e9c044c1acb6c35/1575320540884-16I85BUZ6PRR2KRMRGF4/Group+2067.jpg Case Studies - User Interface Design • Fitted https://images.squarespace-cdn.com/content/v1/5de2d4c13e9c044c1acb6c35/77392332-5053-4e49-bde6-764d98f4a8a2/Font+family.jpg Case Studies - User Interface Design • Fitted https://images.squarespace-cdn.com/content/v1/5de2d4c13e9c044c1acb6c35/1575321562701-X6XON080XBLN3S2J2EEH/image-asset.jpeg Case Studies - User Interface Design • Fitted Low - fidelity wireframes https://images.squarespace-cdn.com/content/v1/5de2d4c13e9c044c1acb6c35/1699832769770-2X0GMCGI2CAEGFE09X5Q/3.0+Exercise+examples+and+search+-+first+personalized+page.png Case Studies - User Interface Design • Fitted https://images.squarespace-cdn.com/content/v1/5de2d4c13e9c044c1acb6c35/1699832769709-6CF2QKNDBSC4001V2JZR/3.2+Exercise+examples+and+search+with+filter+-+type.png Case Studies - User Interface Design • Fitted https://images.squarespace-cdn.com/content/v1/5de2d4c13e9c044c1acb6c35/1699832770622-TY24XC2UDFW4VGML8TPD/4.5+Exercise+example+-+pause.png Case Studies - User Interface Design • Fitted https://images.squarespace-cdn.com/content/v1/5de2d4c13e9c044c1acb6c35/1699832770964-UF410YHMZRNALPYMJIYO/4.6+Exercise+example+-+pause+zoom.png Case Studies - User Interface Design • Fitted https://www.marijagolubovic.com/case-studies/daily-haikus-l29b5 monthly 0.5 2026-10-21 https://images.squarespace-cdn.com/content/v1/5de2d4c13e9c044c1acb6c35/1575383194899-QJQYDW55IK27PZF5WOTL/Baner.jpg Case Studies - Voice User Interface • Daily Haiku https://images.squarespace-cdn.com/content/v1/5de2d4c13e9c044c1acb6c35/dbfedfc4-5633-49a9-af29-65db5ecadbf5/Ayuko.jpg Case Studies - Voice User Interface • Daily Haiku - Ayuko Proto persona 20 years old Bilingual family American Japanese Enrolled in college Major in English language Minor in Japanese literature Loves to travel internationally Wants to learn about her cultural background https://images.squarespace-cdn.com/content/v1/5de2d4c13e9c044c1acb6c35/4831c60e-7401-49a0-870d-dc69aeb84180/Lumi+AI.jpg Case Studies - Voice User Interface • Daily Haiku - Lumi System Persona Understand basic prompts Knows various kinds of haiku poetry: traditional, modern, philosophical, funny, romantic, sarcastic, etc. Knows over 100 different haiku poems Chooses the best poetry haiku poems based on the user’s prompts Reads the chosen haiku poems to the user Repeats the haiku poems upon the user’s request https://images.squarespace-cdn.com/content/v1/5de2d4c13e9c044c1acb6c35/803c864b-3dd0-4299-9bdf-67dd0bbdb985/image-asset.jpg Case Studies - Voice User Interface • Daily Haiku - Make it stand out Amazon Echo: One way to interact with Daily Haiku skill https://images.squarespace-cdn.com/content/v1/5de2d4c13e9c044c1acb6c35/e8df8abc-23dc-48c6-92af-db0fef12ce43/image-asset.jpg Case Studies - Voice User Interface • Daily Haiku - Make it stand out Using Alexa on a mobile phone is another way of interacting with Daily Haiku https://images.squarespace-cdn.com/content/v1/5de2d4c13e9c044c1acb6c35/1575385201239-O13R6SAWJ96AW7I4Y0AL/OPEN.jpg Case Studies - Voice User Interface • Daily Haiku https://images.squarespace-cdn.com/content/v1/5de2d4c13e9c044c1acb6c35/1575385220109-KCPIAV9RPUCAK7XQXALU/Answer+2.jpg Case Studies - Voice User Interface • Daily Haiku https://images.squarespace-cdn.com/content/v1/5de2d4c13e9c044c1acb6c35/1575385294908-YDMXIDD176H1EPQF68H1/OPEN.jpg Case Studies - Voice User Interface • Daily Haiku https://images.squarespace-cdn.com/content/v1/5de2d4c13e9c044c1acb6c35/1575385310906-GGZ6FB482U8VU3V7ETOM/Answer+2.jpg Case Studies - Voice User Interface • Daily Haiku https://www.marijagolubovic.com/case-studies/quick-chef-ne8he monthly 0.5 2026-10-21 https://images.squarespace-cdn.com/content/v1/5de2d4c13e9c044c1acb6c35/1575386492973-52LO7OGA6T2Y9O6VH2GP/Group+1967.jpg Case Studies - Voice User Interface • Quick Chef https://images.squarespace-cdn.com/content/v1/5de2d4c13e9c044c1acb6c35/1576181377006-4CSA6MS79MHF150D2GY8/user+persona.jpg Case Studies - Voice User Interface • Quick Chef James (29), Personal Banker https://images.squarespace-cdn.com/content/v1/5de2d4c13e9c044c1acb6c35/1576183417717-HEZ3CYECXC7LVRR2P5RQ/cook.jpg Case Studies - Voice User Interface • Quick Chef Julia (28), Professional Chef https://images.squarespace-cdn.com/content/v1/5de2d4c13e9c044c1acb6c35/1576185302622-MX8390B68OFTIM750M7S/Challenge+1.jpg Case Studies - Voice User Interface • Quick Chef https://images.squarespace-cdn.com/content/v1/5de2d4c13e9c044c1acb6c35/1576185616245-QKK6FETWM97FGZEGT7HT/dialogue+1.jpg Case Studies - Voice User Interface • Quick Chef https://images.squarespace-cdn.com/content/v1/5de2d4c13e9c044c1acb6c35/1576187930547-0WWKDIH3UI1W0XODR6LJ/dialogue+2.1.jpg Case Studies - Voice User Interface • Quick Chef https://images.squarespace-cdn.com/content/v1/5de2d4c13e9c044c1acb6c35/1576187956559-RYJE2TQRY55208N92UIM/dialogue+2.2.jpg Case Studies - Voice User Interface • Quick Chef https://images.squarespace-cdn.com/content/v1/5de2d4c13e9c044c1acb6c35/1576188223407-XEX40O96MNOB9SWMTPQR/dialogue+2.3.jpg Case Studies - Voice User Interface • Quick Chef https://images.squarespace-cdn.com/content/v1/5de2d4c13e9c044c1acb6c35/1576187815590-U5731VDHZCKGKG376PPQ/Challege+2.jpg Case Studies - Voice User Interface • Quick Chef https://images.squarespace-cdn.com/content/v1/5de2d4c13e9c044c1acb6c35/1576188457236-3W5XKEQK02MDB0MF7JRI/Challege+3.jpg Case Studies - Voice User Interface • Quick Chef https://images.squarespace-cdn.com/content/v1/5de2d4c13e9c044c1acb6c35/1576188599688-62ZMNPD2WBCBUWZHXM6H/dialogue+3.jpg Case Studies - Voice User Interface • Quick Chef https://images.squarespace-cdn.com/content/v1/5de2d4c13e9c044c1acb6c35/1576188914271-40V5SMFD8OTJJI9EG85Z/challenge+4.jpg Case Studies - Voice User Interface • Quick Chef https://images.squarespace-cdn.com/content/v1/5de2d4c13e9c044c1acb6c35/1576188966381-8GGDYKZBTP7SY6W6VOCC/dialogue+4.jpg Case Studies - Voice User Interface • Quick Chef https://www.marijagolubovic.com/case-studies/bank-loyalty-system-uxui-design-user-research-fh98d monthly 0.5 2026-10-21 https://images.squarespace-cdn.com/content/v1/5de2d4c13e9c044c1acb6c35/1665434379799-DULNPGQBZMB1YLTNQYLG/Image+2022-10-10+at+4.06.35+PM.jpeg Case Studies - Loyalty Rewards Program • User Research & UX/UI https://images.squarespace-cdn.com/content/v1/5de2d4c13e9c044c1acb6c35/1665434385987-7MGGCGSX39U0YNBP8VOT/EeSZAOQE2Wr6X4bY3dLlIvP29THtyOaG6b3uHcIzIwp5-ctBTsi3a7MV-PPo24gLnyuhLs8ydKyCRuudlwwLWfOMlTMUeYH3AvvVzsOyRhoaCv9_Um07f1hEn87_RBEjgfJHjzoeeTxlLg7MuBHLPeLvj4xY3k5pGNsS1ddVTmJmTykSKv40tJayyve_.png Case Studies - Loyalty Rewards Program • User Research & UX/UI https://images.squarespace-cdn.com/content/v1/5de2d4c13e9c044c1acb6c35/1665435232725-R58S0VAP8SU2D7ZVXW0T/Image+2022-10-10+at+4.53.12+PM.jpeg Case Studies - Loyalty Rewards Program • User Research & UX/UI https://images.squarespace-cdn.com/content/v1/5de2d4c13e9c044c1acb6c35/1665435232681-Q2XE8ULR1U83V82X4O1X/Image+2022-10-10+at+4.43.40+PM+%281%29.jpeg Case Studies - Loyalty Rewards Program • User Research & UX/UI https://images.squarespace-cdn.com/content/v1/5de2d4c13e9c044c1acb6c35/1665435266736-KLB062YPHDX50X42VCTL/Image+2022-10-10+at+4.25.08+PM.jpeg Case Studies - Loyalty Rewards Program • User Research & UX/UI https://images.squarespace-cdn.com/content/v1/5de2d4c13e9c044c1acb6c35/521b2692-844a-48c7-b0ff-47add61bdc25/Image+2022-10-10+at+5.28.43+PM.jpeg Case Studies - Loyalty Rewards Program • User Research & UX/UI - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5de2d4c13e9c044c1acb6c35/1665441777928-3LKA8U3ZY80B1PLJDTWJ/Image+2022-10-10+at+6.42.11+PM.jpeg Case Studies - Loyalty Rewards Program • User Research & UX/UI https://images.squarespace-cdn.com/content/v1/5de2d4c13e9c044c1acb6c35/1665441777947-C9WZP5HTRJCE7V8BHLS3/Image+2022-10-10+at+6.41.53+PM.jpeg Case Studies - Loyalty Rewards Program • User Research & UX/UI https://images.squarespace-cdn.com/content/v1/5de2d4c13e9c044c1acb6c35/1665441869658-BPGUIINI443DDUXI7V17/Image+2022-10-10+at+6.41.34+PM.jpeg Case Studies - Loyalty Rewards Program • User Research & UX/UI https://images.squarespace-cdn.com/content/v1/5de2d4c13e9c044c1acb6c35/1665443205105-2FMFT58D28TCF15UA0V0/Rewards+page.png Case Studies - Loyalty Rewards Program • User Research & UX/UI - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5de2d4c13e9c044c1acb6c35/1665443203609-OHBV3KT02DGYYHN8B2EH/Checkout+page.png Case Studies - Loyalty Rewards Program • User Research & UX/UI - Make it stand out Whatever it is, the way you tell your story online can make all the difference.